Let’s understand this scenario first. You spent days in designing an informative infographic for a blog post and a few days later you find it on some random website, and you have no clue how it landed there.
That’s a scenario for many digital proprietors. While people do spend time in creating something new and unique, few also spend time in copying or tweaking it. That’s a harsh truth of living in a digital world.
Recently, a blogger friend shared an experience she confronted on an Android app which she used to order her dinner. The makers of the app have stolen images from top food bloggers in India, used it and haven’t given any credit to the original authors.
My friend spotted the infringement and asked me to write about protection of digital content on my platform.
Honestly, you can’t expect copycats to have ethics so better to protect your digital content with following countermeasures.
Measures to Protect Your Digital Content
Knowing that your content is at risk, you mustn’t allow copycats with a free run. So, secure your intellectual property from being stolen with appropriate measures.
By using copyrights you protect your digital property from being stolen easily. Though, the person who intends to copy won’t be deterred by it. But, at least you have an option to sue the thieve for the misdeed. Most countries today have a copyright convention which can be displayed on the website.
General convention of writing a copyright statement is:
© [Property Name], [Year of publication]. All rights reserved.
You should place this statement at the bottom of your website. Generally, one can place it in the footer of the website, so that it is displayed on every web page.
You can e-file your application for registering Copyright for your property with your Copyright agency of your country.
Watermark is quite helpful in protecting your images and other visual properties. Images are easily copy-pasted and therefore one can easily steal them. A watermark can be your company’s logo or a copyright statement imprinted on your images in a transparent mode.
It should discourage content piracy up to certain extent. As images with watermarks can’t be used directly and need to be edited before reuse. You must have noticed stock photos having large watermarks all over the images for protection. Their most profitable deal is selling photos and therefore they have to be extra alert for its protection.
Employing Plagiarism Checker for Content Duplication
Sometimes, unknowingly as well, there are chances that you might copy someone’s idea or content (partially, or in a worst case, fully). And vice-versa can happen when someone just jots down a piece of copy that resembles with content on your website.
Therefore, it is wise only to use plagiarism checker like Copyspace to scan plagiarized content and modify to create a unique piece. This should also help you in avoiding search engine penalties for duplicate content.
Protecting Content on WordPress
As I write this article, I came across a very handy WordPress plugin, i.e. WP-Copyprotect. In fact, I installed it on my blog as well. Once installed, you can set your preferences with few clicks and protect all your website data.
Now, one can’t simply right click on images on my website, as I have disabled the option in this plugin. Also, my written content is much safer now and it can’t simply be copy pasted. So, if anyone wishes to use my content, either has to take my permission or type the entire content. That’s some work now for the stealer.
And, if you don’t believe me, try copying my image and content in this post and let’s see, if you can do it.
Ask Thieves for Credits
Your content is already stolen, so what’s next. At least, who does an act of stealing, can’t be trusted easily. However, you should ask your stealer to give you deserved credits for your work and a pointer to your website.
The folks landing on your stealer’s website should know the original author and not the person who simply have done the copy pasting.
Ask copycat concerned to offer credits and pointing a link to your website as the content source, which also will boost your SEO. Don’t let these people easily walk away with their treacherous act. If they don’t agree, there isn’t any wrong in issuing them with a formal warning of the future consequences.
Other Content Protection Measures
Apart from the website, we share content on various other channels, such as social media platforms, blogs, etc. Keep a regular check on the content you share.
All your content shared on social media can be plagiarized quite easily and hence should be dealt monitored strictly.
Must Read: Common Etiquette Tricks for Freelancers
We all spend hours in conceptualizing, ideation and writing/designing the content we use. One notorious individual shouldn’t spoil our day with his mischief. Therefore, let’s make it a habit of not letting people copy our content.
At least not let them have the easy way they might have thought!