The power of social media is no more obscured from us. We in that age of social media, where people mostly prefer to communicate with millions of apps, websites and other platforms that are all over the Internet these days. Research says, in 2016, 68.3% of internet users were social media users and these figures are expected to grow immensely. In 2018, it is estimated that there will be around 2.67 billion social media users worldwide. With time, social media has become a huge part of our culture!
Every year we see new features incorporated into our loved social media platforms. I am sharing few hottest social media trends that will dominate in 2017. Let us read on…
Facebook Live Streaming
The new updated feature of Facebook is trending worldwide enormously. Live video streaming on Facebook is an interesting and winsome way to connect with your audience and grow your followers. As it is a new feature, people (audience) get thrilled to watch and they solely enjoy it. The online marketers must post live updates on their fan page/profile and repurpose that video to YouTube while creating a blog post.
Trust me, nothing can be easy than posting Facebook Live videos. It is just about once hitting the button and then there YOU GO!
It is all about saving your time, gaining attention and repurposing the same video on different social media channels. You don’t even need to do any fancy editing, just like you do for YouTube video. So it is time to make your 2017 more happening by using Facebook Live streaming.
Snapchat and Instagram Stories
Now, in 2017, the online marketers must start switching up to Snapchat and Instagram to grow more. By sharing daily tips and sessions on Snapchat and repurposing it to Instagram stories can provide a huge engagement globally. Moreover, you can take your any blog content and break them down into Instagram and Snapchat stories. Create some creativity in your stories and use new ideas to attract more audience. This will certainly help you to grow your audience and build a standard reputation in the market. You can even provide behind the scene stories or share attractive deals you offer to your customers. Try to include useful tips and training from the company’s entire team and interns. This will be very smashing, especially when you are a fresh STARTUP!!
A chatbot is an artificial conversational entity which conducts a conversation via a chat interface. This service can be any number of things, ranging from functional to fun and in fact, it could live in any major chat product (Facebook Messenger, Slack, Telegram, Text Messages, etc.). It is a huge opportunity for online marketers as people are now spending more time in messaging apps than in social media and that is a huge turning point in the industry. Messaging apps are the platforms of the future and gradually, bots will be how their users access all sorts of services. It is potentially a huge opportunity for any business willing to attract consumers.
The Podcast is a digital audio file that one can download from the Internet through the mobile device or computer. These are typically published as series or episodic series which are received by subscribers spontaneously. It is just like, say, subscribing to the website blog updates. Basically with Podcast, one subscribes to receive the episodic series automatically which has been updated on the website. They are often distributed through a blog and these can be heard on your computer or may be any portable player to listen later. It is a great and engaging way to keep strong engagement with your customers. But keep in mind that you must look out for the industry you are dealing into and then solely work on it. You can even add a Podcast tab or column, like a blog on your website. Now record your own Podcast and become the next Internet Star on the web.
Content is still KING
It is true that content plays an important role even on the social media platforms. More the quality content, more audience will like you and follow you. If you’ll post quality content, they may also share your content on their social profile which will help you to build a wider audience. Remember, nobody will be interested in the non-enticing content or any auto-generated content, especially on social media. For making a reputable name, you need to share valued and compelling content in engaging audience within a timely manner. Try to use captions that appear to be generic and do not captivate sales pitch. You have to be more shrewd and creative.
Related read: Branding with Quality Social Media Content
If you are not using Pinterest for business purposes, then you must start looking forward to it in 2017. Start pinning an image with every blog post on Pinterest. It may get clicks to your blog and eventually improves your website traffic. This way you can grow your audience enormously and have a broader reputation. Generally, people use Pinterest to find and save styles, recipes, and other more interesting stuff so that they can see them later whenever they want. They can enjoy collaborating with friends too.
Social media definitely is something most marketers are looking forward to for marketing themselves and their clients business. In 2017, the scenario is going to be even better for social media marketers as these features will help them target more audience and build a robust network. Please let us know your most preferred social media trends in 2017.