Marketing is now a different ball game altogether. Now it’s not done in the way it was used to be 5 years back. Earlier, a brand used to reach out to customers and offer their products and services. This was the push method.
But, things have changed now. Today customers are well researched and have first-hand info on the products they want to purchase. Change in customers’ buying mentality has forced marketers to devise new ways of marketing.
Inbound marketing is the greatest exponent of this newly found buyer approach. Today emphasis is on creating compelling content to attract customers and make their search for the required product more meaningful.
Ultimately, the core idea is to attract those customers who already are somewhat interested in buying your or similar competitor’s products.
Let’s check out these marketing statistics published on Hubspot, that gives a clear picture why inbound marketing is getting more importance.
91% of people believe ads on various digital platforms are invasive and pushy now a day compared to before two years.
81% customers simply close their browsers, when they find pop-up ads on any website.
70% of people have agreed to dislike ads on mobile devices.
51% people have an inferior opinion of brands that use auto-playing video ads.
Now, can you imagine, how badly pushy marketing tactics can cost you?
Crucial Benefits of Inbound Marketing for your Brand
Inbound marketing can benefit start-ups and enterprises alike. However, your creative team plays a crucial role here in joining ends for your business. You can place articles, images, videos, infographics, etc, content for attracting customers into the sales funnel.
Basic idea is to bring your leads to the bottom of that funnel and convert. Inbound marketing – if used properly, can be benefiting your business in more than one way:
Increase Brand Awareness
By employing various inbound marketing strategies you increase possibilities of enhancing brand awareness of your product by manifold. Strategies like email marketing, social media marketing, content marketing will help you increase your brand awareness.
In most of these strategies, you curate quality content and share it on various platforms which attract potential customers. Even if sometimes end users neglect/ignore your email or social media posts, they get aware of your brand’s existence.
Generate Quality Leads
Inbound marketing is a great tool in generating quality leads for your business. When your brand interacts with people on various online platforms, your chances of getting leads increases. As more people know about your brand and what you do, they come inside the sales funnel you have created.
If you are an online marketer, you can understand how newsletter sign ups, FREE eBooks, Call-to-Action statements are used for collection of personal credentials of potential customers. At the end of the day, you end up collecting few prospects for your business.
Bolster your Brand-Customer Relationship
Your relationship with your customers can be a lifelong affair. It generally starts with the pre-sales stage and can lead up to upselling, which can last really long in certain industries.
Brands these days take to social media to help and interact with customers. Activities like resolving customer queries over social media platform are quite common now and it’s a handy practice to bolster your brand-customer relationship.
With inbound marketing, your business is very likely to grow courtesy of pitch perfect copywriting and tactful promotion activities. Importantly, good quality content is a very shareable commodity and people prefer to share them. That is exactly how viral campaigns are born.
So, if you are good at making attractive content, people voluntarily will start sharing your brand while sharing your content.