Many social media tools keep a low profile and are lesser known, whereas adding them to work can actually help marketers in making of killer campaigns. Marketers generally tend to work with the popular tools like Hootsuite, Buffer, Sprout Social, etc for managing their social media campaigns. But, believe me, there are many other effective tools which are at par with popular tools for effectiveness and ease of use.
As most brands are taking to social media for global exposure of products and services, social media tools are worthy value added services to the cause. So, here is my list of lesser known social media tools that will help you level out a compelling strategy for your client(s) or business.
TweetReach: The Twitter Analytics
Every second, on average, around 6,000 tweets are tweeted on Twitter, which corresponds to over 350,000 tweets sent per minute, 500 million tweets per day and around 200 billion tweets per year.
Tweetreach is an easy little tool that helps you make an estimation of your campaign’s exposure with useful tweet analytics. Tweetreach provides you details such as a number of tweets for the searched “#”, a list of top contributors, an estimated reach of your tweets, etc.
First 100 snapshot are free on Tweetreach. Beyond that, you can opt for a 1500 tweets package at $20.
Tailwind: Scheduler for Pinterest and Instagram
Managing your Pinterest pins is a task which requires a lot of consistency. Similar is the case with posting images on Instagram. The challenge of posting pins images, managing boards, and different Pinterest accounts; and doing all this at a preferable social sharing time is still something many struggles with. With Tailwind, you can be relaxed by automating your Pinterest and Instagram posts and sharing.
You can schedule your posts in a single or multiple (Pinterest boards) account on Tailwind. The analytical data of posts is helpful in strategizing your Pinterest campaigns efficiently and systematically.
SumoRank: For Facebook Powered by BuzzSumo
SumoRank is BuzzSumo’s free tool for analysis of Facebook page. Unlike BuzzSumo, SumoRank is less known to modern digital marketers and hence is on my list. SumoRank snapshots help you analyze Facebook campaigns by providing analytics including details of high-performing posts, the reach of your posts, visitor engagement and the time of interactions. With these data readily available, you can refurbish your Facebook campaigns.
EditFlow: WordPress Plugin for your Editorial Team
EditFlow is a WordPress Plugin which helps you coordinate your editorial team. It gives you the luxury of maintaining your blogging calendar on the plugin itself, which can be accessed by your entire editorial team. The in-line commenting feature is of great value when you have your editors working from different places or at different times. In other words, EditFlow is the plugin that conduit workflow of your editorial team on WordPress.
Social Mention: Real Time Monitoring
Social Mention is a special tool that churns out real-time data for your searched term. Obviously, it will return a helpful data when you type in with your searched term pertaining to your campaign. It scans through the entire web for mentions and pulls out a collective result for your search. It gives you a detailed idea of the influence of your searched term on the web. Besides, it provides general sentiment of people, top users and ideal keywords associated with your searched term.
Canva: Free Tool for your Designing Needs
Honestly saying, I just love working with Canva. This is a free tool and gives you flexibility with preparing infographics, Facebook posts, images for Twitter and much more with a Canva account. All you will need is signing up for Canva and use drag-and-drop features for eye-catching graphics. This is probably the best online tool I have found in a long time.
Unarguably, these tools are very useful and give impetus to social media campaigns. There are loads of such tools focusing on various social media platforms. Listing all of them will be an impossible dream. However, we all can add the ones we know. Do share your list in the comments. Looking forward to your contribution.